BEGIN WITH BEN® GROCERY GIVEAWAY INSTANT WIN GAME & SWEEPSTAKES
OFFICIAL RULES & REGULATIONS

NO PURCHASE NECESSARY. The UNCLE BEN’S® BEGIN WITH BEN® Grocery Giveaway Instant Win Game & Sweepstakes (the “Promotion”) commences on March 1, 2012 at 9:00:00 AM (ET), and closes on May 31, 2012 at 11:59:59 pm (ET) (the “Promotion Period). A valid e-mail address is required to participate in the Promotion. Many public libraries, retail businesses and others offer free computer and internet access and a number of internet service providers and other companies offer free email addresses.

HOW TO ENTER:

Go to www.unclebens.ca  and click on the ”UNCLE BEN’S® BEGIN WITH BEN® Grocery Giveaway Instant Win Game & Sweepstakes” badge or using your mobile device, scan the QR Code shown on UNCLE BEN’S® promotional materials in participating grocery stores and click on the BEGIN WITH BEN® Grocery Giveaway Promotion badge. Complete your email address and click on the “Submit to Enter” button. Review these Official Rules and Regulations (“Official Rules”). If you agree, accept them as read and understood by clicking on the “Accept” button.    Then complete the registration form by entering your full name ( first name and surname), full address ( Street, City, Province and Postal Code), day time telephone number, evening telephone number, age, create a password , confirm the password and confirm  the your e-mail address   Then select the  Prize Pool  by identifying your favorite UNCLE BEN’S® retailer  within the  Prize Pool.  If you do not see your retailer’s name within a Prize Pool you may select “Other” to participate in the Generic Prize Pool (collectively the “Prize Pools”). Then enter the alpha numeric security code, then click on “Submit” to see if you have won an Instant Win prize within the Prize Pool you have chosen.  Whether you are identified as a potential Instant Win prize winner or not, Click on the “Continue” button to receive an entry in the Grand Prize Draw within the Prize Pool you selected.

If you opt to use a wireless mobile device (which may only be available via participating wireless carriers and is not required to enter the Sweepstakes), and/or download or transmit data via your wireless mobile device, standard rates will apply according the terms and conditions of your service agreement with your wireless carrier.  Other charges may apply (such as normal airtime and carrier charges) and may appear on your mobile phone bill or be deducted from your prepaid account balance.  Wireless carriers’ rate plans may vary, and you should contact your wireless carrier for more information on rate plans and charges relating to your participation in this Sweepstakes. Participation in this Sweepstakes by wireless mobile device means that you understand that you may receive additional messages by mobile device relating to this Sweepstakes, including notifying you if you are a winner, which may be subject to charges pursuant to your carrier’s rate plan.  Wireless service may not be available in all areas. Check your mobile device capabilities for specific instructions.

 

Limit one (1) entry per person per day up to a maximum of five (5) entries total per person during the Promotion Period, regardless of the Prize Pool you are participating in.   An entrant may only select one (1) Prize Pool per day to play. The entrant will be registered to their Prize Pool of choice for that one (1) day.  

ELIGIBILITY: UNCLE BEN’S® BEGIN WITH BEN® Grocery Giveaway Instant Win Game Sweepstakes is only open to individual legal residents of Canada 18 years of age or older with a valid email address and who are resident and present in Canada at the time of entry. Employees of Mars Canada Inc. (the “Sponsor”), its subsidiaries and associated companies, advertising and promotion agencies, the independent judging organization or persons with whom any of these are domiciled or a member of their immediate family (defined as mother, father, brothers, sisters, sons, daughters and husband or wife) of any of the above persons  are not eligible to enter.

PRIZE POOLS, PRIZES & ODDS:
There are a total of five (5) Prize Pools available for an entrant to enter into as follows:
Generic Prize Pool
Generic Prize Pool has one (1) Sweepstakes Prize and thirty (30) Instant Win prizes available to be won at the start of the Promotion.

Sweepstakes Prize:
Sweepstakes prize consists of one (1) Five thousand dollars ($5000.00 CDN) Canadian pre-paid Visa gift card.

 Instant Win Prizes:
There are thirty (30) Instant Win prizes available to be won at the start of the Promotion.  Each Instant Win prize consists of a one hundred dollar ($100.00 CDN) Canadian pre-paid Visa gift card

Loblaws Company Limited (Loblaws) Prize Pool
Loblaws Prize Pool has one (1) Sweepstakes Prize  and  thirty (30) Instant Win prizes available to be won at the start of the Promotion
Sweepstakes Prize
Sweepstakes Prize consists of one (1) Seven thousand five hundred dollars ($ 7500.00 CDN) Canadian pre-paid Loblaws gift card.

 Instant Win Prizes:
There are thirty (30) Instant Win prizes available to be won at the start of the Promotion. Each Instant Win prize consists of a one hundred dollar ($100.00 CDN) Canadian pre-paid LCL gift card.

Loblaw Gift cards are redeemable at Loblaws, Dominion Super Store, Extra Foods, Fortinos, Maxi, Maxie & Cie,  No Frills, Provigo. Real Atlantic Super Store,  Real Canadian Super Store, Save Easy,  Valu Mart,  YIG, and  Zehrs  locations. 

Sobeys Prize Pool
Sobeys Prize Pool has four (4) Sweepstakes Prizes which will be regionally allocated and thirty (30) Instant Win prizes available to be won at the start of the Promotion
Sweepstakes Prizes will be regionally allocated as follows:

Quebec Region Sweepstakes Prize consists of one (1) Three thousand Five hundred ($3,500.00 CDN) Canadian pre-paid Sobeys gift card.

Ontario Region Sweepstakes Prize consists of one (1) One thousand Five hundred dollars ($1,500.00 CDN) Canadian pre-paid Sobeys gift card.

Western Region (British Columbia, Alberta, Saskatchewan and Manitoba) Sweepstakes Prize consists of one (1) One thousand five dollars
($1,500.00 CDN) Canadian pre-paid Sobeys gift card.

Atlantic Region (Nova Scotia, Prince Edward Island, New Brunswick and Newfoundland) Sweepstakes Prize consists of one (1) One thousand dollars ($1000.00 CDN) Canadian pre-paid Sobeys gift card.
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Sobeys Gift cards are redeemable at Sobeys, Foodland, FreshCo, IGA and  Price Chopper locations.

  Instant Win Prizes:
There are thirty (30) Instant Win prizes available to be won at the start of the Promotion. Each Instant Win prize consists of a one hundred dollar ($100.00 CDN) Canadian pre-paid Sobeys gift card

 

There are thirty (30) Instant Win prizes available to be won at the start of the Promotion. Each Instant Win prize consists of a one hundred dollar ($100.00 CDN) Canadian pre-paid Sobeys gift card

 

Metro Prize Pool
Metro Prize Pool has two (2) Sweepstakes Prizes which will be regionally allocated and  thirty (30) Instant Win prizes available to be won at the start of the Promotion

 Sweepstakes Prize
Ontario Region Sweepstakes Prize consists of one (1) three thousand dollars ($3000.00 CDN) Canadian pre-paid Metro gift card
Quebec Region Sweepstakes Prize consists of one (1) three thousand dollars ($3000.00 CDN) Canadian pre-paid Metro gift card.
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Instant Win Prizes:
There are thirty (30) Instant Win prizes available to be won at the start of the Promotion. Each Instant Win prize consists of a one hundred dollar $100.00 CDN) Canadian pre-paid Metro gift card.

Safeway Prize Pool
Safeway Prize Pool has one (1) Sweepstakes Prize and thirty (30) Instant Win prizes available to be won at the start of the Promotion
Sweepstakes Prize consists of one (1) three thousand five hundred dollars ($3500.00 CDN) Canadian pre-paid Safeway gift card.
Instant Win Prizes:
There are thirty (30) Instant Win prizes available to be won at the start of the Promotion .Each Instant Win prize consists of a one hundred dollar ($100.00 CDN) Canadian pre-paid Safeway gift card.

ODDS: Odds of winning an Instant Win prize depend on the Prize Pool selected, the number of Instant Win prizes available in that Prize Pool, the date and time of entry and the number of Instant Win prizes remaining in that Prize Pool as prizes are won and claimed. Odds of winning a Sweepstakes prize depend on the Prize Pool selected and the total number of eligible entries received in that Prize Pool, and in Prize Pools with a regional prize allocation, on the entrant’s region and the total number of eligible entries received from that region in that Prize Pool.  The total number of entries received in a given Prize Pool will depend on factors that include the total number of eligible entrants, the number of eligible entrants from each region, desired prize value and grocery banner preference, and entrants’ assessment of the odds of winning a prize of a particular value in a given Prize Pool.

Instant Win Prize Claims: A potential winner will be contacted by telephone or e-mail between 9:00 AM and 5:00 PM ET three (3) times during a period of fifteen (15) business days following the date of being identified as a potential Instant winner. If the selected entrant cannot be contacted within the allotted period, the entrant will forfeit his or her opportunity to win the Instant Win Prize. In order to be declared a Instant Win Prize winner (“Instant Win Prize Winner”) the selected entrant must have correctly answered unaided, a time limited mathematical skill testing question by telephone or e-mail. There will be only one (1) opportunity to answer the mathematical skill testing question to be administered via telephone or e-mail. A Declaration of Eligibility and Liability Release (Declaration and Release Form) will be emailed to the potential winner which he/she must sign and return before a Prize can be awarded.  Instant Win Prizes must be claimed by June 15, 2012 11:59:59 pm (ET). Compliance with these Rules, correct answer to skill testing question and a signed Declaration and Release Form (if requested) are required prior to being awarded a prize. In the event that a potential winner does not meet the eligibility requirements, cannot be reached within fifteen (15) days of receiving an instant Win prize notification, incorrectly answers the skill-testing question, declines the prize or fails to return the signed Declaration and Release Form, the Sponsor is under no obligation to award the prize.  Prizes will be mailed to winners. Please allow 4 to 6 weeks for processing.

Sweepstakes Draw, Qualification and Odds
A random Draw will be conducted within each Prize Pool by the independent judging organization, on or about June 6, 2012 in Toronto, Ontario (the Sweepstakes Draw Date) from all eligible entries received in that Prize Pool  during the Promotion Period. The odds of winning a Sweepstakes Prize depend on the Prize Pool selected and the total number of eligible entries received in that  Prize Pool, and in Prize Pools with a regional prize allocation, on the entrant’s region and the total number of eligible entries received from that region in that Prize Pool. The total number of entries received in a given Prize Pool will depend on factors that include the total number of eligible entrants, the number of eligible  entrants from each region, desired prize value and grocery banner preference, and entrants’ assessment of the odds of winning a prize of a particular value in a given Prize Pool.

Selected entrants will be contacted by telephone or e-mail between 9:00 AM and 5:00 PM ET three (3) times during a period of fifteen (15) business days following the Sweepstakes Draw Date. If the selected entrant cannot be contacted within the allotted period, the entrant will forfeit his or her opportunity to win the Sweepstakes Prize. In order to be declared a Sweepstakes Prize winner (“Sweepstakes Prize Winner”) the selected entrant must have correctly answered unaided, a time limited mathematical skill testing question by telephone or e-mail. There will be only one (1) opportunity to answer the mathematical skill testing question to be administered via telephone or e-mail. The selected entrant may be asked to produce proper identification and/or other documentation to verify the information used to register for the Sweepstakes.Prior to being declared a Sweepstakes Prize Winner and receiving a Prize, the selected entrant must sign and return a Declaration and Release Form by the date specified on the Declaration and Release. If  a selected entrant is not in compliance with the Official Rules,  incorrectly answers the skill testing question, declines a Sweepstakes Prize, attempted phone calls or e-mails are unanswered, or if the selected entrant fails to produce proper identification and/or documentation to verify the registration information for the Sweepstakes or return the Declaration and Release Form by the date specified by the Sponsor, the Sponsor reserves the right to disqualify that selected entrant in the Sponsor’s sole discretion and to randomly select another entrant from the remaining eligible entries. Sweepstakes Prizes will be awarded subject to these Official Rules, upon receipt of a completed and executed Declaration and Release Form from selected entrant in which, among other things, the selected entrant agrees to release the Sponsor, its subsidiaries and associated companies, agents and the independent judging organization from all liability relating to the Promotion and the Sweepstakes Prize, and confirming his/her compliance with these Official Rules. Limit one Sweepstakes Prize per household regardless of the Grocery Banner.

 

GENERAL: By entering the Promotion, the entrant represents that he/she meets all eligibility criteria and is in compliance with these Official Rules and agrees to abide by these Official Rules and decisions of the Sponsor and the independent judging organization, which are final and binding on all entrants with respect to all aspects of the Sweepstakes. Entrants who have not complied with these Official Rules are subject to disqualification All entries become the property of Sponsor and will not be acknowledged or returned. No correspondence will be entered into except with the potential winners and selected entrants. 

The Sponsor is not responsible for typographical or other errors in the offer or administration of this Promotion, including but not limited to errors on specially marked packages, in advertising materials, the Official Rules, the selection and announcement of the Grand Prize and Instant Prize winners and/or the distribution of the Grand Prizes and Instant Prizes.

Prizes must be accepted as awarded and are non-transferable or convertible to cash or any other substitutes except at the sole discretion of the Sponsor. Sponsor reserves the right to substitute any component of a Grand Prize for a prize of an equivalent or greater retail value in the event the prize is unavailable for reasons beyond the Sponsor’s control.

Entrants agree to release, discharge, indemnify and hold harmless the Sponsor, its affiliated and related companies, business partners, advertising and promotional agencies, prize suppliers, and each of their respective directors, officers, employees, agents, representatives, successors and assigns and all others associated with the development and execution of the Promotion (collectively, the “Releasees”), from and against any and all manner of action, causes of action, suits, debts, covenants, contracts, claims and demands, including with respect to legal fees and expenses, whatsoever, (including but not limited to, claims based on negligence, breach of contract and fundamental breach) and liability for physical injury, death, or property damage of any kind, infringement of proprietary rights, rights of publicity, privacy or defamation which the entrants or his/her administrators, heirs, successors or assigns might have or could have, by reason of or arising out of the entrant’s participation in the Promotion and/or in connection with the acceptance or use of a Grand Prize.  Any applicable federal, provincial and local taxes are the responsibility of the winners.
Releasees accept no responsibility for any accurate or inaccurate  information or, failure of the website, applications or platforms during the Promotion Period, or for any errors (human or otherwise), omissions, interruptions, deletions, defects, delays or other problems arising from technical or other malfunction of any telephone network or lines, computer on-line systems, servers or providers, communication devices, computer equipment, software or failure of any entry to be received because of technical problems, traffic congestion, or any other reason on the Internet or other network or at any website, platform or application, data corruption, theft, loss or destruction, unauthorized access to or alteration of entry materials, or any combination thereof, as well as misdirected illegible or late entries which for any reason are not received. Incomplete, illegible or late entries will not be accepted and will be disqualified. Sponsor and the independent judging organization are not responsible for electronic communications which are undeliverable as a result of any active or passive filtering of any kind, or insufficient space in an entrant’s email account to receive email messages.
In the event that the Promotion or any part thereof is not capable of running as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, including any network server, software, or hardware failure, errors in programming, or any other errors or other causes of any nature whatsoever which corrupt or affect the administration, security, integrity or proper conduct of this Promotion, the Sponsor reserves the right, at its sole discretion, without advance notice, to terminate or suspend the Promotion, in whole or in part, or modify it in any way. No liability or responsibility is assumed by the Sponsor or Releasees resulting from user attempts to participate in this Promotion or if required, download any information, applications necessary to participate in this Promotion.
In the event that the Sponsor determines in its sole discretion that the Promotion should be modified, cancelled or altered and the Grand Prize Draws or Instant Prizes should not proceed because of any reason listed above or any other part of these Official Rules, the Sponsor reserves the right to hold substitute drawings to award the Grand Prizes and Instant Prizes subject to selected entrants correctly answering a skill testing question.  All entrants that have not been disqualified, regardless of how many entries have been received during the Promotion Period, will receive one entry into these substitute drawings.     
By participating in this Promotion, entrants agree to be bound by these Official Rules and the decisions of the Sponsor and independent judging organization which are final and binding on all entrants with respect to all aspects of the Promotion.

By entering this Promotion all entrants agree to the potential use of their name, address (city and province only), photo, likeness, and/or image on videotape or any other means for advertising, promotion or publicity purposes relating exclusively to this Promotion, to attend promotional events as required by the Sponsor, without any additional compensation if he or she is declared a Grand Prize and/or Instant Prize Winner.

  1. The Sponsor reserves the right to disqualify any individual whom it finds to be in violation of these Official  Rules, tampering with the entry process or implementation of the Promotion, including but not limited to false, fraudulent or deceptive entries or acts. In the event it is determined that an entrant has entered the Promotion in violation of the Official Rules and/or has submitted more than the number of entries permitted by the Official Rules, the entrant and all of the entries submitted by the entrant will be disqualified.  The Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. Entries generated by script, macro, robotic, programmed, or any other automated means or that otherwise violate the Official Rules are prohibited and will be disqualified. Any attempt by anyone to deliberately undermine the legitimate operation of this Promotion or any part thereof by cheating, hacking,deception or other unfair  playing practices including the use of automated quick entry programs is a violation of criminal and civil laws.  Should Sponsor in its sole discretion determine that such an attempt is being  made, Sponsor reserves the right to prohibit an entrant  from participating in the Promotion or winning a prize and seek remedies and damages to the fullest extent permitted by law.

 

In the event of a dispute regarding the identity of the person submitting an electronic entry, the entry will be deemed to be submitted by the "Authorized Account Holder" in whose name the e-mail account is registered, provided that person meets all eligibility criteria of this Promotion. "Authorized Account Holder" shall mean the natural person assigned to an e-mail address and/or telephone number, by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A selected entrant may be required to show proof of being the authorized account holder.

  1. By entering the Promotion, entrants consent to the collection, use and disclosure of their personal information by Sponsor in accordance with Sponsor’s Privacy Policy as posted on Sponsor’s website at www.unclebens.ca  policy found under the heading “Privacy Policy”. For a copy of the privacy policy visit http://www.mars.com/privacy/pp_english.asp.   Personal information collected during the administration of this Promotion will only be used in conjunction with executing the terms of this Promotion unless the entrant has consented to the use of his or her personal information for other purpose(s) listed at the time of entry. By entering the Promotion, entrants also agree and consent to the disclosure of their personal information by Sponsor to the independent judging organization or government authorities such as the Quebec Regie to comply with applicable laws. Specifically each entrant’s first and last name, full permanent address, daytime and evening telephone numbers, age and/or e-mail address may be disclosed, as this information is required to award the Grand Prizes and operate the Promotion.  All entrants also agree to the inclusion of their full name and permanent address (city and province only) in a winner’s list following the Promotion Period.

This Promotion is exclusively governed by and construed in accordance with the laws of the Province of Ontario, Canada and the federal laws of Canada applicable therein. Any dispute arising hereunder shall be adjudicated solely in the applicable court in Toronto, Ontario, Canada. Promotion is subject to all-applicable federal, provincial, municipal and local laws and regulations and is void where prohibited by law.

  1. For Quebec residents, any litigation respecting the conduct or organization of a Publicity Contest may be submitted to the Régie des alcools des courses et des jeux for a ruling.  For Quebec residents any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.